Los Angeles | Est. 2018
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Josh Levine: The Rebel Behind Rebel Industries & Rebel Radio

out.li.er tv | josh levine

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Josh is known as an innovator in marketing circles, leading consumer brands to success by rethinking their relationship to culture. He has been an early advocate of digital marketing and social media, creating some of the first campaigns for blue-chip global brands. His work has served as the playbook for grassroots marketing on a grand scale. As a creative strategist and independent agency leader, here are a few highlights: Positioned global rockstars Linkin Park as creative innovators through partnerships with Mercedes-AMG and Intel. Helped Toyota launch its youth-oriented Scion brand, developing a strategy for perhaps the most comprehensive integration into culture in recent history. Shepherded Mazda into social media, launching its presence on Facebook, Twitter, and Foursquare — the most successful brand activation in the history of that platform. Enabled Dr Pepper to become relevant in the world of e-sports. Gave 7UP the framework to become the soda brand for the EDM generation. Helped the organizers of Coachella become the nation’s largest music festival. His work has been highlighted in Forbes, Brand Week, Advertising Age, Wall Street Journal, GQ, and Motor Trend, among others, as well as the books Mind Your Xs and Ys: Satisfying the 10 Cravings of a New Generation of Consumers, The Power of Real-Time Social Media Marketing, and Coolhunting Digital. The agency he founded was named a Purple Cow by bestselling author Seth Godin. Josh was previously a music journalist and founded a music management company. He began his career writing about hip-hop for UCLA’s Daily Bruin and has been published in such publications as the Source, Vibe, and XXL. Josh graduated from UCLA with a degree in Linguistics and Psychology, and earned a certificate in Business Management from USC’s Marshall School of Business. And last but not least, Josh hosts a podcast about entrepreneurship and innovation in youth culture at rebelradio.net | Feat. @jlevine | Hosted by @georgiispeakman | Recorded at @dashradio @dreamhotelsla | Music by @cosmicuts